Volkswagen Jetta: bad dog, good ad
The 2013 Volkswagen Jetta commercial for the US market, shows the benefits of keyless access. The creative dramatises the everyday usage of such a feature – placing the car keys (oh yes, you still need...
View ArticleFevicol Marine floats a brilliant new ad
Came across a new ad for Fevicol Marine on YouTube. Really liked the idea and the execution – especially the music and the acting. Agency: Ogilvy And that’s Piyush Pandey’s voice over at the end. This...
View ArticleFocusyl: brilliant use of TV, blurs line between ad and news
A series of ads for a Canadian brand Focusyl,’an all-natural supplement that provides an immediate increase in focus and mental performance‘ are doing the rounds of ad blogs. Agency: Red Lion I...
View ArticleCharter – Battle Royale: idea wins hands down
Very few ads, sometimes even the popular ones can honestly answer the ‘What’s the idea?’ question. This one can. Agency: Fallon The idea is based on an insight and gets you nodding with, ‘Yes, that...
View ArticleAT&T #ghostbombing: making tech ads fun
The feature: a new HTC phone, lets you take photo-stills from their videos. Benefit: you can pull stills from video. With that as a premise, BBDO New York has created a campaign that reflects new media...
View ArticleClassic ads: Yankees Adidas commercials – symbolising the sports fan
I remember seeing these ads (perhaps just a couple of times), in the late ’90s and yet are vivid in my memory. These ads ran during the 1998 season of MLB for the New York Yankees and sponsored by...
View ArticleClassic TV ad: Heineken ‘Majorca’
Heineken had one of the all-time great ad slogans: Heineken refreshes the parts other beers cannot reach. Quirky, memorable and gets the point across. Created by Collett Dickenson Pearce &...
View Article18 great MAD spoof advertisements
MAD Magazine was one of a kind. It was known for its unique brand of satire on all aspects of popular culture and wielded great influence for several decades. Its publisher William M Gaines refused to...
View ArticleALDI diaper ad: enjoyability and brand linkage
A lovely new ad for ALDI diapers from Australia (via) captures what parents of infants go through every day: baby poop at the most inopportune (for the parent, that is) moments. Agency: BMF Sadly it...
View ArticleBooking.com: b#@$^%ng funny and spot on ad
Agency: Wieden + Kennedy, Amsterdam ‘We need to improve the branding’. ‘Since we are launching a new brand, we need to make the brand name familiar to the consumers’. These are some of the valid...
View ArticleBlast from the past: hilarious Red Rock Cider spots starring Leslie Nielsen
I remember seeing the ads for Red Rock Cider, during the late 90s in the agency conference room. Remember laughing out loud. Starring Leslie Nielsen and based on Police Squad! the ads were a laugh riot...
View Article6 funny TV spots from #CannesLions
Here are some of the funniest spots that were featured at the Cannes 2013 (some were shortlisted but did not win) 1. Devondale Sunshine Bubble: Bronze in Film Lions Breakfast drinks in Australia are...
View ArticleClassic TV ad: Tesco’s Cheerful Sole from 1995
A classic TV ad made in 1995. Lovely script, copy, casting and acting. Very British. Agency: Lowe Loved the comeback line about the fish resembling her first husband. And what a great story to...
View ArticleDevondale Dairy Soft butter: brilliant take on hard butter
Can hard butter destroy relationships? That’s the kind of laddering that can be risky – if you stretch it far too much you run the risk of being ridiculed. The exaggeration has to be just right for it...
View ArticleBuying these Police sunglasses will make you feel like a cop, not make you one
In Canada, buying a pair of Police sunglasses will help the Vancouver Police Foundation. Apparently, all the proceeds from the sale of Police glasses are used to fund Vancouver Police crime-prevention...
View ArticleMarmite animal welfare ad: how to tackle occasionally used products
We all have such products in our house – those which are used rarely. Usually such products come into use only for a specific occasion (e.g antiseptic creams, adhesive bandages) or are bought but...
View ArticleFun new ad for The Sun’s Barclays Premier League coverage: scores a goal
‘Anytime, anywhere’ promise has been done before in the telecom especially when it comes to promoting live sports content on the mobile. Recently, Star Sports in India had the ‘get over TV’ campaign to...
View ArticleHTC Here’s to Change: Have To Compliment #HTChange
After a set of three teasers, HTC released the launch video of their new theme campaign, ‘Here’s To Change’. The news of Robert Downey Jr. being their new spokesperson already created buzz for the...
View ArticleVodafone ‘#MadeFor you’: charming ads, never mind the service gap
Blazing speeds. Widest coverage. Crystal-clear call quality. Great service. We are used to such tall (conveniently non-quantifiable) claims in advertising for the telecom sector brands. However,...
View ArticleThe Bank of Mum and Dad: serious problem tackled with British humour
The problem: with soaring house prices, more and more young people in UK have been turning to their parents to help them get their first home. Even if young people work hard and save up, most will...
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